Tata Motors to redesign Nano for 2014

TATA Motors returns has been reduced in Nano sales as the company invested $1 billion in the NANO Project and expected to achieve the sales target of 250 000 Nanos decided at the launch in 2009 , but the sales has been fall down and TATA has sold 242,431 Nanos in last four years

TATA Motors returns has been reduced in Nano sales as the company invested  $1 billion in the NANO Project and expected to achieve the sales target of 250 000 Nanos  decided at the launch in 2009 , but the sales has been fall down and TATA  has sold 242,431 Nanos in last four years.

Ratan Tata’s dream had not turned into reality at that level what he thought. Hence, now the company took decision to redesign the concept of Nano, so that there would be increase in the sales of Nano. When Nano was launched it grabbed the international attention as the world’s cheapest car which can give wings to company to fly with the new zeal.

Tata NANO

Now Company is analyzing what implementations are required and what they really need to change what doesn’t in order to improve the sales and attract the customers.

A company spokesperson said, In order to create influence for the brand. We are on the fast journey in making transformation and we have to make sure that all fundamentals are in place. In next six months we should see a tipping point