Fiat Chrysler Jeep launch in India
Fiat Chrysler Automobiles has planned to launch the jeep brand to the roads of India. The launch is in full work yet again, and it is expected to be out in the next two months down the line.
It has been deferred once, but the fans of the SUV segment would get relief with the news that Fiat Chrysler Automobiles has planned to launch the jeep brand to the roads of India. The launch is in full work yet again, and it is expected to be out in the next two months down the line. Initially the jeep was planned to enter the market in the year 2013, but somehow, the market was not really anticipating is ta that particular time.
This Jeep model is very precious for the brand, with its operations in the country and the pricing process and the general hype in the market, the brad did not want to take any chances to bring out their baby out, yet. But now, they are all dressed up correct in order to reveal the Wrangler and the Grand Cherokee and they would be chased by the cheaper collection of SUVs, once their grip sets in the market in India.
As mentioned and discussed earlier as well, the brand is facing pricing issues, as with the models, wrangler and the Cherokee, would be coming as CBU units. Their price needs to be kept, keeping the competition in Germany as well. Above all the target audience for this machine is the ones who are looking for something different from the current usual stuff floating in the market.
The style quotient would be the USP, for the Jeep series. Although there is no confirmation yet received, the assumed price for the grand Cherokee could be approx. INR 60 lakhs and would be set up with around 15 dealerships in the coming year.