In a bid to encourage road safety, CEAT had previously commenced a nationwide road safety drive called, ‘DRIVE SAFE DAD’ carrying the Road Safety Week. 500 children in the age groups from 5-10 year were implicated in the campaign intended at enlightening children on the gradation of safe driving in an amusing approach. Children were encouraged to spread the word about road safety to their parents that led to a momentous impact. Making a subsequent move to their motto of safe driving, now CEAT Ltd. has corded with the Party Hard Drivers (PHD) that is a Mumbai and Pune-based chauffeur’s service, to re-establish their adage of driving safe and its benefits.
While this would be just another step that would lead to plummeting road calamities and drunken driving accidents and cases that would make the Indian rods safer. Party Hard Drivers would make sure that party-goers are driven home safe and sound in their car while they can enjoy their parties and a few extra drinks too! The companies are completely different based upon their products and services; however they have come together carrying a common objective of safe driving and safer roads. PHD is well prepared with skilled professional chauffeurs and would offer their consistent and protected service to the people who would reach back home safe even after partying hard. CEAT would productively connect with PHD customers over calls and SMS once they register to the service. A good and well thought initiative indeed that would surely make the partying and roads both enjoyable in India