Mahindra Verito Vibe marks compact segment sporty
Mahindra & Mahindra have also stepped to hatchback category with its Varito Vibe in June. It is the hatchback variant of sedan Verito.
After launch an ad campaign consisting print ads, TVC and POS elements created has been produced by Interface Communications. The TVC shows a four friends group in Verito Vibe. They noticed a young boy with his father riding on scooter, looking at car with admirations. The driver signals that boy asking if he would like to race. The boy shared it to dad who smiled at the driver. The race begins, after accelerating a bit, the driver release the pedal and let the scooter win. The ad ends up showing the car stopping at signal, with around 50 seconds to turn green. No one was watching so one of his friends prompt to break signal, but driver said, I am watching. There after comes a voice introducing Verito Vibe with its tagline, Everybody loves sport.
Robby Mathew, national creative director, Interface Communications said on the film, “The theme is to bring alive Sporty styling of Vibe along with values of brand Verito. As Verito advertising focuses on user’s personality, a cool idea is to show the athletic man who lives a sporty life. Instead we created a confident secure man who doesn’t need other to lose just that he can feel like a winner.”
Vivek Nayer, CMO-automotive division, Mahindra & Mahindra said, “We have presented it as sporty compact sedan, along with the heritage of Verito. It brings up ‘being a good sport’ feel along with ‘Grow up to Verito’ which has been the tagline of Verito”