Maruti to launch Dzire's variant Regal at Rs 5.60 lakh to take on Honda's Amaze

Maruti Dzire?s variant Regal being introduced with an aim to fight Honda Amaze.Maruti Regal that is the new variant of Maruti Dzire price Rs.5.60 lakhs clearly states the motive of Maruti behind its pricing.

The new Maruti Dzire features several new modified features such as leather upholstery, a latest audio system, blue tone, body toned power adjustable ORVMs, silver color front grille, and rear parking sensors. An official close to the development of this new variant recently said that Maruti Suzuki has a feature to quickly respond to changing market architecture. And this has been noticed by all in past years. Regal variant of Maruti Dzire states one more example of how supple the company is in reacting to changing market scenarios. Regal is being stated as the special present to market on completion of Dzire’s five years in market. The car was ready for release from quite some time, but the makers wanted its launch to be in co-ordination with launch of Honda Amaze he added further.

Launching of new variants of existing products in sync with launch of new products in market is not a new thing in terms of Maruti Suzuki. We would like to remind readers that in year 2011, Maruti had launched a new variant of Alto named as ‘Explore’ when Hyundai Motors introduces their new entry end model Eon. During the 13th financial year, Maruti managed to trade 15, 000 units of Dzire within 30 days. In total, it traded 1, 69, 571 units on annual basis and the last month of the year March, 2013 the trade figures struck the highest figure of 18, 000 units. Maruti Dzire has managed to sell in total, 5.30 lakh units post its debut. The average waiting period for the car varies from 4 to 8 weeks. And as of date, the company still has 40, 000 advance bookings for the sedan.