Yamaha Alpha Launched at Rs. 49,518 in India Auto Expo 2014

Yamaha launched its Automatic Scooter Alpha today at the auto expo. It indicates that Yamaha is continuously focusing to develop scooters segment and to make their hold more powerful in the Indian market. Anticipating that Alpha would be the advantage for the growth of company.

Alpha has been launched with a price of Rs 49,518(Ex-showroom-Delhi). It will be manufactured by India Yamaha Motor (IYM) and marketed by Yamaha Motor India Sales (YMIS).

The new scooter Alpha powered by the air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) it returns the mileage of 62 kmpl.Alpha ensures the smooth ride with good start up acceleration and pick up.

Mr Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd, unveiled the Alpha, today and said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global Yamaha group and this year our focus here is on three important strategies. The first being introduction of new models reflecting the unique style and concept of Yamaha with products that deliver great performance and are also cost efficient. The second is to intensify our sales and marketing capabilities and after sales services. The third strategy involves expanding our market and reaching out to more customers by tapping untouched regions. This includes the rural market in India where the Yamaha Brand still has a low presence.”