What is in the name Tata Motors change the name of the Tata Zica
After the recent spread of the Zika virus the upcoming car has been in the highlights for not so good a reason. We have been seeing that the Zika Virus has been spreading and creating a lot of chaos
After the recent spread of the Zika virus, the upcoming car has been in the highlights for not so good a reason. We have been seeing that the Zika Virus has been spreading and creating a lot of chaos, especially effecting the growth of unborn children. So in such a panic situation the brand Tata has thought of giving an altogether new and better name to their car, as they certainly do not want their car to gather any connection or resemblance with the Zika Virus. The car is yet to be introduced and they certainly don’t want it to carry anything negative, even it is in the name. Going closer to the troubles being caused by the current “Zica” virus outburst that has affected many countries, Tata Motors, quoted that it becomes a socially responsibility to re-name the car.
Tata Motors is has always been customer centric first and they have always been doing the best to serve their customers. Talking about the new upcoming car, it has been intended to impress the youth, while the car has already been able to garner a lot of attention from the young enthusiastic lot. The company is firm upon offering the car as a solution to be able to adjust well in the market and be an answer to all the anxiety about driving, power, performance, space and price that the target audience face anyways. The new car would be up for a display for the very first time at the upcoming grand event of the country, the “Auto Expo 2016, in New Delhi (Greater Noida) that starts from the 3rd of February. It would carry the ‘Zica’ name at the event, the new name would be out within a few weeks, making sure, the entire consumer/ branding and regulatory aspects are taken care of. The car would be out in the market after being relabeled